Magfield Magnets

Magfield Magnetics needed to transform their business from manual order-taking into a fully functional ecommerce operation. Their customers, primarily B2B, had been placing orders via phone and email, so the challenge was to create a Shopify store that made it simple and intuitive for them to transition online. Given Magfield’s complex pricing structures, we implemented tiered bulk discount functionality to reflect real-world purchasing patterns and support their wholesale-first model. The result is a professional, easy-to-use ecommerce platform that streamlines ordering for customers, reduces operational overhead for the business, and sets Magfield up for scalable growth in the digital space.

• Transition Magfield Magnetics from manual, offline ordering to a fully functional ecommerce store.
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• Create a seamless online experience tailored to B2B customers.
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• Integrate Shopify with Cin7 for accurate and efficient inventory management.
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• Support wholesale purchasing with tiered pricing and bulk discount functionality.
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• Build a scalable digital platform that reduces operational overhead and supports long-term growth.

1. Cin7 integration for real-time inventory tracking and seamless stock management.
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2. Tiered bulk discount functionality to support complex B2B pricing structures.
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3. Stock level indicators to give customers visibility on product availability.
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4. Visual mega navigation for easier browsing and faster access to product categories.
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5. Magnet Finder tool enabling customers to preselect strength, size, material, and shape to quickly find the right product.

Magfield Magnetics’ target market is primarily B2B customers who require reliable, high-quality magnets for industrial, commercial, and specialised applications. These buyers value efficiency, accuracy, and competitive pricing, often purchasing in bulk to support ongoing projects or manufacturing needs. By moving their purchasing journey online, the goal was to provide these customers with a seamless experience that mirrors the personalised service they were used to, while adding the convenience of real-time stock visibility, bulk discounts, and intuitive product discovery tools.

This project was a success because it transformed Magfield Magnetics from a manual, offline ordering process into a modern ecommerce operation tailored to B2B needs. By combining seamless Cin7 integration, tiered bulk pricing, and customer-focused features like stock indicators, a visual mega navigation, and the Magnet Finder tool, the new Shopify store delivers both efficiency and usability. Magfield now has a scalable digital platform that streamlines operations, enhances the customer experience, and positions them for long-term growth in the industrial market.