Frenergy UX Design & Web Development

Frenergy approached Shoptimise with the challenge of carving out a distinct digital identity from its parent company while still positioning itself as a trusted leader in the industrial magnets space. This project was an opportunity to completely modernise Frenergy’s online presence—refreshing the look and feel to align with their authority in the industry, while making the site more engaging and user-friendly.

To boost functionality and improve customer experience, we implemented features such as gift-with-purchase incentives, product comparison tools, bundle options, and Searchspring for advanced collection filtering. Together, these enhancements not only strengthened the shopping journey but also gave Frenergy the flexibility to scale and compete more effectively in a highly specialised market.

• Differentiate Frenergy’s brand identity from its parent company while maintaining credibility as an industry leader.
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• Modernise the website design to create a professional, engaging, and user-friendly experience.
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• Implement advanced ecommerce functionality, including gift-with-purchase, product comparison, and bundle options.
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• Enhance product discovery and navigation through Searchspring-powered collection filtering.

1. Searchspring integration for advanced collection filtering and enhanced search results.
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2. Bundle functionality and complementary product upsells to increase average order value.
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3. Product comparison tool allowing customers to easily review technical specifications side by side.
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4. Gift with Purchase promotions to incentivise conversions and reward customers.
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5. Countdown timers to drive urgency and highlight limited-time offers.
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6. Okendo Reviews integration for building trust and social proof through customer feedback.
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7. Stock availability messaging to manage customer expectations and encourage timely purchases.

Frenergy’s target market is shoppers seeking industrial-strength, high-quality magnets at an affordable price. These customers value both performance and reliability, whether purchasing for professional use, commercial projects, or personal applications. They expect a seamless online experience that makes it easy to compare technical specifications, find the right product quickly, and feel confident they’re getting strong value without compromising on quality.

This project was a success because it gave Frenergy a modern, professional online presence that stands apart from its parent company while reinforcing its reputation as a trusted industry leader. By combining a refreshed design with powerful ecommerce functionality—such as product comparisons, bundles, Searchspring, and reviews—the new site not only improves the customer experience but also drives conversions and long-term growth. Frenergy now has a scalable platform that supports its commitment to delivering high-quality magnets at accessible prices.